Vehicle manufacturers are desperate to innovate and adopt new retail models to the next generation of young car buyers, the so-called generation Y, a generation that engages through collaborative consumption and targeted digital marketing campaigns. This Future of Automotive Retailing video highlights how the customer journey is changing and how
customer acquisition and retention requires manufacturers and dealers to engage digitally at all stages of the buying lifecycle with a completely new breed of customers. Industry participants contribute with insights on how OEMs will experiment with new business strategies, amalgamating the 'Bricks' and 'Clicks'.
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